This past summer I spent hours laboring on my Interdisciplinary Studies Thesis. The project represents the culmination of four and half years of my college education that spanned the globe, from Slippery Rock, PA to Sydney, Australia. The thesis document entitled “POP Event: An Experiential Marketing Study on US Politics and Business.” proved to be a very rewarding endeavor as I was able to tie together my various educational disciplines into a coherent study.
Over the next month I will be revisiting my undergraduate thesis work. It is my aim to compress the chapters into brief abstracts and bibliographic documents so that I can share knowledge I have gained from this research process. I also hope that through comments and interactions with interested readers, I may understand and develop an even stronger understanding of Point of Purchase Events.
Below is a copy of the table of contents to serve as a road map for the next few articles that will be posted on my blog. Each chapter segment will be compressed and refined to shortened abstracts with a corresponding bibliography.
1.0 American History of the Marketing Communication Mix
1.1 Entertain Us! Early American Medicine Shows, and P.T. Barnum.
1.2 Media Men: The Greatest Show on Earth, and The Wild West.
1.3 Technology: Television, Internet, and Consumer Activism.
1.4 Web 2.0 Revolution: Mobile Advertising, and Social Networking.
2.0 Human Perception: Psychology and Public Relations
2.1 Psychology: Freud and Maslow
2.2 PR Men: Bernays The Father of public relations.
2.3 Identity: Leisure and Community
2.4 Micro-demographics, branding in politics and business
3.0 Obama Campaign
3.1 Championing the masses: A Power Perspective on American Democracy.
3.2 David Plouffe: The flawless campaign
3.3 Grassroots targeting
4.4 Marketing Lessons
4.0 Point of Purchase Events
4.1 Event Sponsorship: Cut through the Clutter.
4.2 Point of Purchase in the Digital Age.
4.3 Point of Purchase event: Consumer Value and Entertainment
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